Marketing For Dummies

Pump up your business with the latest greatest marketing techniques

This revised edition of Marketing for Dummies will guide you through the newest marketing technologies and methods, including customer experience retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and much more. You will learn what strategies and techniques work, what don't, and what is most suitable for your business and budget.

• Learn the marketing and sales strategies that are effective in any economic situation.


• Discover how to engage customers with trust and enthusiasm.


• Understand changes in consumer attitudes post-pandemic.


• Discover new tools and technologies for finding customers and inspiring loyalty.


• Adapt your brand, pricing, and sales approach to increase the value of your business.


• Avoid common marketing mistakes and learn how to measure the impact of your efforts.

In a post-pandemic economy, whether it's thriving or declining, meeting highly complex and ever-changing customer expectations is more challenging than ever. The bestselling Marketing For Dummies covers essential topics such as sales strategy, channel selection and development, pricing, and advertising. We also delve into more complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this comprehensive guide, you can establish a business that not only competes but excels in a demanding market.

Designed for small to mid-size business owners and marketing professionals, Marketing For Dummies allows you to leverage the latest ideas to drive traffic, increase sales, and propel your business forward.