What Is LEGO?
Discover the fascinating story behind the rise of these captivating stackable blocks as the world's most popular toys.
Founded in 1934 by a skilled Danish carpenter who had an affinity for crafting wooden pull toys, the LEGO toy company has truly lived up to its name. Stemming from the Danish phrase meaning to always play well, LEGO has continuously inspired children to unleash their creativity and construct their wildest dreams. In his book, author Jim O'Connor provides an enthralling account of how a simple yet ingenious concept�interlocking plastic bricks�evolved into a global cultural phenomenon.
Description
Find out how these fun stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up.
In this book author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Information
Brand: Penguin Workshop
Publisher Date: 05/05/2020
Author: Jim O'Connor
Dimensions: 7.75 x 5.06
UPC: 9780593092941
Ages: 8-12
Pages: 112